Account Engagement (Pardot)

Marketing Cloud Account Engagement

Marketing Cloud Account Engagement (recently renamed from Pardot) is the go to B2B marketing platform. Account Engagement offers a suite of marketing automation tools which facilitates the sales and marketing process of any B2B business blending holistically – boosting the pipeline in the process. 

Build personalised customer journeys with Engagement Studio based on prospects’ interactions and gain a deeper understanding of how your campaigns are performing. Quickly build captivating emails and track their success with lightning email builder. Record all of a prospect’s interactions and build their Engagement History to give your sales team the information they need to make a sale. Account Engagement provides your B2B business with all the tools you need to nurture a prospect and make the sale, and it is a little different to some of the other Salesforce products as each licence provides the suite of tools for any team size – take a look at the options below!

  • Marketing Cloud Account Engagement – maintain a healthy pipeline with Salesforce managed email marketing, landing pages, forms, search tools, and social connectors.
  • Marketing Cloud Account Engagement Plus – all of the benefits of Account Engagement with automation, higher levels of personalisation and analytics.
  • Marketing Cloud Account Engagement Advanced – innovative marketing automation and analytics exploiting AI and segmentation with Business Units.
  • Marketing Cloud Account Engagement Premium – all of the above plus predictive analytics that grow your business, and Salesforce Premier Support for personalised product support.

To find out more and take a look at Marketing Cloud Account Engagement in action, email or give us a call on 0117 230 2390.

Sound interesting? You might be wondering “where do Performa IT come in?”, take a look at this page to find out why you need a Salesforce Partner.