What is Salesforce?

The fundamental purpose of Salesforce is a customer relationship management (CRM) platform which allows you to save valuable information about your customers. You can leverage data on their wants, needs and behaviours to provide elite service and gain essential customer loyalty. 

The beauty of Salesforce compared to other CRMs is that the software provides a totally custom, scalable solution that can manage and track your entire business, from monitoring revenue to tracking assets and even reducing carbon emissions! Salesforce has a bountiful offering of intuitive functionality that dynamically reacts and updates with automated insights, so however you build your own instance of the system, you can be sure that it will work perfectly to serve your business and your users.

If you are new to Salesforce, our article ‘A beginners guide to the world of Salesforce’ is a great place to start! Otherwise, you can take a look some of the the different Salesforce offerings in more detail below.

Service Cloud

Experience Cloud

Account Engagement


CRM Analytics

Sound interesting? You might be wondering “where do Performa IT come in?”, take a look at this page to find out why you need a Salesforce Partner.