The Top 3 Reasons to integrate Salesforce with Amazon Web Services (AWS)

In the last few years, we have seen a shift from companies choosing between Salesforce and AWS to understanding that the leading CRM and the world’s most popular cloud platform are at their most powerful when paired together. Salesforce and Amazon Web Services both ensure cloud administrations, but where Salesforce is known to be software as a service (SaaS), AWS is positioned as infrastructure as a service (IaaS).

Both solutions can save on costs and harness the power of real-time business insights, but there are several compelling reasons why integrating Amazon Web Services with Salesforce can be beneficial for businesses:

  1. Data Integration

By integrating AWS services like S3 or RDS with Salesforce, you can seamlessly transfer and synchronise data between the two platforms. This enables businesses to leverage data from Salesforce for analytics, AI/ML (artificial intelligence/machine learning) workloads, or data archiving on AWS. Coupled together, AWS and Salesforce offer powerful functionality, for example, you can use AWS Lambda functions to build serverless integrations or custom applications that enhance Salesforce’s core capabilities. AWS can also be used as a robust and secure backup solution for Salesforce data, providing businesses with reliable disaster recovery options and data protection.

  1. Scalability and Performance

Salesforce and AWS provide a highly scalable infrastructure, enabling businesses to handle fluctuating demands or resource-intensive workloads seamlessly. Leveraging the best of both platforms allows businesses greater flexibility and control over IT infrastructure. By leveraging AWS services alongside Salesforce, businesses can also optimise costs by only paying for the resources they need when they need them. Rather than maintaining on-premises infrastructure or over-provisioning resources.

  1. Artificial Intelligence (AI) Capabilities

By combining Salesforce’s customer data with AWS AI/ML services like SageMaker or Rekognition, businesses can build intelligent applications, perform advanced analytics, and deliver personalised customer experiences. AWS IoT (Internet of Things) services can be integrated with Salesforce to capture and analyse data from connected devices, enabling businesses to optimise processes, track assets, and deliver new IoT-powered solutions.

In summary, the integration of AWS and Salesforce can help businesses unlock new capabilities, improve scalability and performance, leverage advanced analytics and AI/ML, and optimise costs while enhancing their overall IT infrastructure and customer experience strategies. 

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