Adopting Salesforce: A breakdown of the advantages for the CTO

As a technology leader, you want to stay informed about the latest developments in IT and the best options for your business. In this article, we break down the crucial aspects of Salesforce that make it the world’s leading CRM system.

Constant Evolution

Salesforce has a strong ecosystem of partners and developers, who create apps, extensions, and integrations that enhance the platform’s functionality. This means the opportunities and possibilities are constantly growing, and you can leverage these tools to customise Salesforce to meet your company’s needs. You can take advantage of the Salesforce Appexchange for pre-built paid and free-of charge-applications, or even enlist a partner or developer to build your own custom app specifically for your organisation.

An Emphasis on Security

Salesforce leverages some of the most advanced technology available for data and internet security. As a cloud based software, Salesforce is committed to data security and compliance, and has implemented robust security measures to protect customer data. Salesforce has security built into every layer of the platform, including replication, backup, and disaster recovery planning. Network services also have encryption and advanced threat detection. Privacy controls in Salesforce mandate authentication, and user permissions, ensuring that your data is only accessed by the right users at the right time.


Salesforce has a strong focus on AI and machine learning, which can be used to automate business processes and improve decision-making. Salesforce Einstein, for example, is a suite of AI-powered tools that can be used to analyse customer data, predict outcomes, and provide personalised recommendations. As Salesforce continues to evolve and innovate, it’s important to stay up-to-date on the latest features and functionality. Salesforce regularly releases new products, updates, and enhancements, so it’s important to stay informed to take advantage of these improvements.

User Community

Salesforce has a large and active user community, which can provide valuable insights and support for your implementation. The Salesforce Trailblazer Community is a great resource for learning best practices, troubleshooting issues, and networking with other users. Trailhead is Salesforce’s free learning platform, teaching everything from data modelling to strategy design. This can help users to understand how to use Salesforce to optimise its efficiency, and even prepare for Salesforce exams.

Would you like to learn more about the Worlds Number 1 CRM? Get in touch with us today. Give us a call on 0117 230 2390 or email us at